# Joke

> Flat graphic animation at full strength: heavy black-outlined mouths, magenta inside with white teeth, tiled across panels of teal, white and magenta and cut into a repeating profile, with small dashes flicking off them for laughter.

This is the Markdown rendering of [https://marjutrimminen.com/commercials/joke/](https://marjutrimminen.com/commercials/joke/), generated from the page itself. It carries the same words in the same order, with every image reduced to its description. The short map for machines is at [https://marjutrimminen.com/llms.txt](https://marjutrimminen.com/llms.txt). This page in Finnish is at [https://marjutrimminen.com/fi/mainokset/joke/](https://marjutrimminen.com/fi/mainokset/joke/).

# Joke

1995 · Commercial · 14 seconds

Valio / Creator-Grey

Flat graphic animation at full strength: heavy black-outlined mouths, magenta inside with white teeth, tiled across panels of teal, white and magenta and cut into a repeating profile, with small dashes flicking off them for laughter. Twice the drawing and the photograph touch each other. A real ice lolly leans into a drawn mouth whose tongue is already out to meet it, and a rainbow-striped lolly stands inside a wide drawn grin with four fresh strawberries balanced along the teeth, so the fruit rests on a line that was inked. The sung lyric is in English and is not altogether friendly for a children's product, "I'm gonna eat you, and I'm gonna lick you, and now I'm gonna crunch you", with the let-off landing on the brand name, "hey, it's only a joke". The product shot is the logo in purple script with a yellow "UUTUUS!" (new) flash and two lolly sticks crossed beneath it, printed with riddles of the which-crane-does-not-fly kind, so the pun on the stick is also the name on the wrapper.

![Cut-out mouths in heavy black line grin across teal, white and pink panels.](https://marjutrimminen.com/images/commercials/joke/joke-cut-out-mouths-heavy-black.jpg)

What is said: I'm gonna eat you And I'm gonna lick you And now I'm gonna crunch you Hey, it's only a joke Uzi, Yoke, Limousine

- [OL detergents](https://marjutrimminen.com/commercials/ol/)
- [Postipankki, Laskuja, laskuja](https://marjutrimminen.com/commercials/postipankki-laskuja/)

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