# Maps (Kartat)

> Four flat-colour landscapes come up in turn, hills as overlapping blocks of yellow, lime and green with a plain disc for a sun, and in each one a map cover stands upright in the scene like a signpost.

This is the Markdown rendering of [https://marjutrimminen.com/commercials/kartat/](https://marjutrimminen.com/commercials/kartat/), generated from the page itself. It carries the same words in the same order, with every image reduced to its description. The short map for machines is at [https://marjutrimminen.com/llms.txt](https://marjutrimminen.com/llms.txt). This page in Finnish is at [https://marjutrimminen.com/fi/mainokset/kartat/](https://marjutrimminen.com/fi/mainokset/kartat/).

# Maps (Kartat)

1984 · Commercial · 15 seconds

Maanmittaushallitus / Kauppamainos

Four flat-colour landscapes come up in turn, hills as overlapping blocks of yellow, lime and green with a plain disc for a sun, and in each one a map cover stands upright in the scene like a signpost. The pairing of cover to country is the idea. Ferns and a stream behind PERUSKARTTA, with a fat cartoon bumblebee flying straight at the camera in front of it, farmland behind ULKOILU KARTTA, reeds and a channel marker behind MERIKARTTA, and the road map set at the vanishing point where a straight road goes over the hill, exactly where you would want one. The covers then slide in one at a time to line up on a sandhill under a KARTTAPAIKKA sign drawn as a traffic light with three coloured discs, so the shop sign is itself a road sign. One line is spoken across the fifteen seconds, "Ota kartta kaveriksi karttapaikasta" [Take a map along for company, from a Karttapaikka], and the stockists scroll along the bottom as a band of hard type laid over the drawing.

![A Peruskartta cover stands among ferns and leaves beside a running stream.](https://marjutrimminen.com/images/commercials/kartat/maps-kartat-1984-peruskartta-cover-stands-among-ferns.jpg)

What is said: Ota kartta kaveriksi karttapaikasta.

- [Mehukatti](https://marjutrimminen.com/commercials/mehukatti/)
- [Coldrex](https://marjutrimminen.com/commercials/coldrex/)

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