# Kulinaari

> The title card is an idiom, "PAINU NIIN PITKÄLLE KUIN PIPPURI KASVAA…" (roughly "clear off as far as pepper grows"), and the film takes it literally.

This is the Markdown rendering of [https://marjutrimminen.com/commercials/kulinaari/](https://marjutrimminen.com/commercials/kulinaari/), generated from the page itself. It carries the same words in the same order, with every image reduced to its description. The short map for machines is at [https://marjutrimminen.com/llms.txt](https://marjutrimminen.com/llms.txt). This page in Finnish is at [https://marjutrimminen.com/fi/mainokset/kulinaari/](https://marjutrimminen.com/fi/mainokset/kulinaari/).

# Kulinaari

c. 1988–1992 · Commercial · 30 seconds

Paulig / SEK & Grey

The title card is an idiom, "PAINU NIIN PITKÄLLE KUIN PIPPURI KASVAA…" (roughly "clear off as far as pepper grows"), and the film takes it literally. A man in shirtsleeves, tie and braces is put out of a small yellow wooden house with his belongings in a sack, live action that then gives way to painted flats and models in heightened poster colour. The joke is built into the scenery: a spice jar stands in a field of orange tulips with windmill sails bolted to its lid, turning beside a green steam train, and later a jar of Kulinaari curry rises out of a pool as the dome of the Taj Mahal, with cypresses, birds and a magenta sunset reflected beneath it. Elsewhere the packs are stacked into architecture, a chilli jar and a paprika sachet standing in front of a wall of jars built up like masonry. The pack shot is therefore the landscape all along, and the closing frame only has to gather the range on a shelf under the red Paulig name and the line "Tee unohtumaton maustematka" ("Take a spice journey you won't forget").

![A man carrying a sack strides away from a small yellow wooden house and a birch tree.](https://marjutrimminen.com/images/commercials/kulinaari/kulinaari-man-carrying-sack-strides-away.jpg)

What is said: Ja kun on ne vuosia... Niin, makujen maailma on avara. Kulinaari, kulinaari, kulinaari, kulinaari, Tosiaan... Tee unohtumaton maustematka. Paulikin kulinaari, paljon enemmän kuin pippuri.

- [UPO Tehokarhut](https://marjutrimminen.com/commercials/upo-tehokarhut/)
- [UPO weather, laundry, allergy spots](https://marjutrimminen.com/commercials/upo-spots/)

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