# Serto

> Cel animation in flat blues and reds, and the washing is the cast.

This is the Markdown rendering of [https://marjutrimminen.com/commercials/serto/](https://marjutrimminen.com/commercials/serto/), generated from the page itself. It carries the same words in the same order, with every image reduced to its description. The short map for machines is at [https://marjutrimminen.com/llms.txt](https://marjutrimminen.com/llms.txt). This page in Finnish is at [https://marjutrimminen.com/fi/mainokset/serto/](https://marjutrimminen.com/fi/mainokset/serto/).

# Serto

around 1980 · Commercial · 20 seconds

Serto / Finnad

Cel animation in flat blues and reds, and the washing is the cast. Shirts, socks and a striped jersey fly across a drawn utility room and dive head first into the machine, with the rubbery stretch of a character rather than the drape of cloth. The best idea is the transition into the logotype: giant red letters slide in across the front of the machine, and the final o is drawn as a second porthole with washing tumbling inside it, identical to the real drum beside it, so the appliance and the brand name are briefly the same object. The rest is a line pegged out above the box and the blue bottle of rinse, and at the end the box grows a face out of its own graphics, two eyes and a wide open mouth sitting above the säästö cloud panel. A Farmos seal in a dashed outline box drops in beside the bottle reading "TUTKITTU LUOTETTAVA FARMOS TUOTE" [tested, reliable, a Farmos product], and the wash temperatures, 95 60 40 30, are printed along the pack and also appear as figures inside the drum.

![Clothes fly through a drawn laundry room towards a washing machine with the Serto pack on top.](https://marjutrimminen.com/images/commercials/serto/serto-clothes-fly-through-drawn-laundry.jpg)

What is said: Serto tees ujauhe, serto huuhteluaine, kaikki mitä tarvitset. Sertolla peset kaikki vaatteet vaivata kukkaiksi. Tehdäänne sertolla huuhtelet ne ihanan pehteiksi. Sertolla.

- [Fennia, kotipiirivakuutus](https://marjutrimminen.com/commercials/fennia/)
- [Kellogg, bran cereals](https://marjutrimminen.com/commercials/kellogg/)

## Get in touch

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[marjut.rimminen@gmail.com](mailto:marjut.rimminen@gmail.com)