# Creative

> Packaging, illustration and artwork by Marjut Rimminen, beginning with the Hellä Mietonen shampoo bottle, designed at Womena in Helsinki in 1972 and held by the Museum of Modern Art in New York.

This is the Markdown rendering of [https://marjutrimminen.com/creative/](https://marjutrimminen.com/creative/), generated from the page itself. It carries the same words in the same order, with every image reduced to its description. The short map for machines is at [https://marjutrimminen.com/llms.txt](https://marjutrimminen.com/llms.txt). This page in Finnish is at [https://marjutrimminen.com/fi/muut-tyot/](https://marjutrimminen.com/fi/muut-tyot/).

## [Hellä Mietonen](https://marjutrimminen.com/creative/hella-mietonen/)

![Three white Hellä Mietonen shampoo bottles in a row, beaded with water, each with a fluted spherical cap](https://marjutrimminen.com/images/hella-mietonen/hella-mietonen-shampoo-bottle-1972-three-bottles.jpg)

1972 · Packaging design · Shampoo bottle · Womena Advertising, Helsinki

In the collection of the Museum of Modern Art, New York.

A shampoo bottle shaped like a human figure, released in Finland in 1972 and re-released in 2017. Marjut designed the packaging while working at the advertising agency Womena in Helsinki, in the same year as [her first commercial](https://marjutrimminen.com/commercials/vivante/). It was considered sculptural enough that the bottle was acquired for the collections of the Museum of Modern Art in New York.

## Get in touch

For festival and screening enquiries, teaching, masterclasses, or correspondence:

[marjut.rimminen@gmail.com](mailto:marjut.rimminen@gmail.com)