Marjut Rimminen

Marianne

mid 1970s · Commercial · 30 seconds

Chymos / Ruutukuva

Live action treated optically until it stops behaving like photography. A woman in a red coat by the water puts a sweet in her mouth and her large round sunglasses fill up with red and white candy stripes, which states the whole idea in one shot. From there the stripes take the picture over: a man in a bowler hat on a flight of steps is made of the same stripes as the wall behind him, readable only where they bend around his shoulders and his hand, with a line of cursive writing beside him that does not resolve. The strongest piece is a colonnaded building that reads as the Finnish Parliament House, shot straight and left as stone except for the fourteen column shafts, which have been replaced with lit candy sticks while the capitals and the entablature stay photographic. That lands with the copy line, "Mariannen maun takana on koko kansa" [the whole nation is behind Marianne's taste], so the visual pun and the claim arrive together. The end card is flat by comparison, three bags laid out, Mikko, Marianne and Marimint, under CHYMOS in red.

A woman in a red coat unwraps a sweet by the water, large round sunglasses on. Her sunglass lenses have turned into red and white candy stripes as she speaks. A figure made out of red and white stripes, with handwritten script beside it. A moustached man in a bowler hat and grey suit holds a bag of sweets on some steps. The columns of a long public building read as red and white candy stripes. Three sweet bags, Mikko, Marianne and Marimint, laid out under the CHYMOS name.

What is said: Piparmintun ja suklaan makua. Kymoksen Marianne on maan pidetyin karamelli. Mariannen maun takana on koko kansa. Ja kivan makuisia ovat myös Mikko ja Marimintti.

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