Hui Kauhistus

Drawn animation in washed greys and browns, the rocks brushed in with the drybrush texture left visible and the cave mouths held as flat black holes with two white eyes sitting in them. A skeleton walks over a moonlit hillside below a ruined castle, drawn in a fine white line that reads as bone against the grey, watched by a green snake in the stones. A brown dog trots up, the skeleton throws both hands in the air and bends down to it, and the dog takes a bone, at which the whole figure comes apart and drops into a heap while the dog runs off, a gag that only works in drawing because the character is made of the thing the dog wants. The packs then stand among the same rocks, and they read as photographed cartons composited into the painted landscape, so the pack shot happens inside the drawn set instead of cutting away to a table, with a small skeleton back on its feet in the distance. A sung chorus carries it, 'Lähde heti hyvän hakuun, iske kiinni hyvään makuun' [go straight after the good, get your teeth into good taste], and a hand-lettered caption, 'Jäätelöt ja jogurtit' [ice creams and yoghurts], comes up over the ruin. A graveyard, a snake and a skeleton pulled to pieces, in order to sell children ice cream, is not a soft piece of television.