Mehukatti
Marli / Tehomainos
Cartoon cats picnic in a meadow of dandelions, drawn in a broad commercial style with an even heavy outline against soft airbrushed backgrounds. The best piece of drawing is a cat holding out a jug of juice with one paw thrust at the camera in forced perspective, pads spread and the paw twice the size of its head, depth pushed into a flat cel. Others tumble in the grass and a pair sit facing each other laughing, while the jingle runs under it all and lands on "Aina maistuu mehukatti" [Mehukatti always tastes good], the rhyme leaning on the cat inside the name. The film then dissolves to its end card and the dissolve is caught halfway, the red sunburst already burning through the meadow behind it. That card is a rostrum device, a cat drinking through a straw with MEHUKATTI arced in fat red letters bent around its head, and it comes back with a different cat and different fruit each time, halved oranges either side for one, blackcurrants for another, so one layout sells two flavours.
What is said: Laske oma mehuon. Mehu kattiverraton. Janon sammuttaa. Ja mehu kaksi olon saa. Aina maistuu mehukatti, se on ihan matti mehukatti. Aina maistuu mehukatti, se on ihan matti mehukatti.
- 🥈 Hopeaklaffi, Finland’s silver award for advertising film