Marjut Rimminen

Mehukatti

1983–1992 · Commercial · 29 seconds

Marli / Tehomainos

Second execution

Cartoon cats picnic in a meadow of dandelions, drawn in a broad commercial style with an even heavy outline against soft airbrushed backgrounds. The best piece of drawing is a cat holding out a jug of juice with one paw thrust at the camera in forced perspective, pads spread and the paw twice the size of its head, depth pushed into a flat cel. Others tumble in the grass and a pair sit facing each other laughing, while the jingle runs under it all and lands on "Aina maistuu mehukatti" [Mehukatti always tastes good], the rhyme leaning on the cat inside the name. The film then dissolves to its end card and the dissolve is caught halfway, the red sunburst already burning through the meadow behind it. That card is a rostrum device, a cat drinking through a straw with MEHUKATTI arced in fat red letters bent around its head, and it comes back with a different cat and different fruit each time, halved oranges either side for one, blackcurrants for another, so one layout sells two flavours.

A cat sits on a picnic rug in a meadow, basket and filled glasses beside it. Two cats tumble together through grass and dandelion clocks. A standing cat holds out a jug of orange juice and raises one paw. Two cats sit facing each other on the grass, both laughing. A cat drinks through a straw under red MEHUKATTI lettering, oranges either side. A grey cat drinks on a red sunburst, MEHUKATTI arched above, blackcurrants either side.

What is said: Laske oma mehuon. Mehu kattiverraton. Janon sammuttaa. Ja mehu kaksi olon saa. Aina maistuu mehukatti, se on ihan matti mehukatti. Aina maistuu mehukatti, se on ihan matti mehukatti.

First execution
  • 🥈 Hopeaklaffi, Finland’s silver award for advertising film

Get in touch

For festival and screening enquiries, teaching, masterclasses, or correspondence:

marjut.rimminen@gmail.com